Archive for June 3rd, 2008

One small step for larry, one big…

Somebody searched for audible cancel on my blog which is pretty interesting because this is not a publicly known blog so i presume that some web crawler must have chanced upon it. And its even more interesting to find out who the unknown perpetrator is..

Predictably Irrational: Mind works via relativity, figuring out value by comparing with others. Economist, televison, most ex, second, last. pick middle.

Anchoring: pretty much an old concept which is still interesting when you rehear it. reminds me of darren browns’ NLP technique which is manipulation no doubt but then…where do u draw the line? First anchor is more enduring than you think, with remifications on spouse choices, price willing to pay for coffee, housing choices, dating tips, starbucks branding as separate as dunkin donuts coffee via ambience, naming, servings. forgeting initial anchor makes people significantly unmoved by price changes.
Tom sawyer making initial experience good.

Yes!: small follow by big request – foot in door.
reciprocity by giving first den asking.
giver view request as better over time while receiver other way round.

View websites of GroupM, purpleclick, MECinteraction and WPP website.

So….WPP is really big. I must say i’ve been inspired by their works and i ask myself if i would devote myself to an art like this. It seems more in the domain of people like phuong and zhanjing den myself but of cos i need not be in the actual designing though i tink that’ll be pretty fun too once i know how to play with photoshop and flash properly.

the question remains:

Marketing – Intellectual stimulation and challenge of branding: High on corporate ladder
Advertising/Media – Increased Creative expression and working with great ideas all day long. its really exciting!

Now how should i blend them both in..
influence strategies/expert seems to be popping into my head every now and then. perhaps i should seriously look into it. Hopefully tomorrow will shed some light on the industry and the work.

Short run into stadium. Itching body. ooh. like ta tong xie mai in wu xia xiao shuo sia. My knees seem to hurt. 2 guys running incorrectly with an arching back. It feels good.

Averted dota 2 times today using techniques from Influencer. Have to say all the bullshit about willpower is really outdated information. Maybe i should write my studying tips part 2 for all the antagonized students who beat themselves up everyday for failing to keep to their schedule etc. Extrapolation into other areas. Wonderful!

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