Idil’s Wedding

It was like a mini post-ICT gathering. Alot of our guys were there. The usual platoon 1 gang. I think the wedding added up to about 20k++ with the MC, decor, tables, food etc. pretty amazed by the singing of the DJs. so flawless i thought it was played with a CD. gosh. Jellyman brought his son. HHAHAHA. Offspring. So CUTE!!! for some reason he was kinda preoccupied with other stuff. He’s got a lot of hair too for a 1+ year old too!

So many of our company guys are getting hitched. I mean, these guys are like 26 + – and they’ve already made lifelong commitments to their other half. Jellyman’s looks really like a father already. Thinking ahead, planning, making sacrifices to have the best for his son. No longer the wild player he was, it just seemed weird to see him holding his son together with his loving wife.

Groundswell: Its use bypasses natural biases towards products. The use of focus groups can be made to answer whichever questions you need, but it offers little in the way of insights. The important questions that are most important to you may not have been revealed yet. And groundswell allows you to watch the interaction between customers and the product instead. Cons exist of course like having a natural bias towards netizens and that it may not be representative of the customer base. That is then the challenge.

Reasons to be part of communaspaces: receiving value from community, small gifts, interaction and friendships with like minded, links to relevant info, diagnostic tools(cancer)

Manage brands: Once people get to know of products, they become part of the “middle funnel” and then advertisements start to lose their effect on them as they prefer to get feedback from friends, etc

Talking with the groundswell
1) to achieve awareness – use viral stuff(videos etc)
2) WOM – Social networks(clothes, TV, cars)
3) complexity issues – blogs ( tech, cars, fashion, home improvement, b4 + after sales)
4) accessibility issues – some people stubbornly rely on friends recommendations. therefore use communities (either join or create one) joining has loss of control while creating may require more investment.

TipCo creates dialogues through their videos, they are not aiming for huge viewership just the targeted group. The video leads them to sign up for newsletters, and from there they build a relationship. Its a different concept from blendtec where they are gunning for widespread viewership leading to sales. The product nature is different hence it calls for different strategies. A relationship allows people to react therefore leading to insights.

Starting a blog:
1) Start by listening: monitor the marketplace, your competitors, use of brand metrics company
2) Determine goal: humanize executive, awareness, increase sales, support product champions
3) Calculate ROI
4) Develop a plan: 1 author? , central or spreading
5) Rehearse b4 going live: 5 practise posts
6) Editorial process: copy reader, maybe CMO, or product specialist, process built for speed
7) Design blog: how it is linked to company shows how important the standpoints are to the company. architecture.
Marketing plan: press releases, email to customers, link to others by commenting on others blogs
9) Talking with people, moderation of blog
10) Be honest: acknowledge the issues

Tampon: Beinggirl.com

This is a site by P&G. Selling tampons is the aim but you can’t talk about it! well at least its a hush hush topic here. So, they have found an issue which resonates with girls of that age, from about early teens to probably early 20s. This site is all about the pains of growing up. I checked out the site and it has all those usual relationship advice + aunt aggie columns + those female stuff. A listing of the kinds of sanitary pads and measurement of bra sizes etc. Just realized how there isn’t such a site for guys. Probably we don’t have so many things to consider. HAHAH. but its pretty interesting how the site does not ever do promotion of P&G or their products directly. Its always like a request basis. Though i din explore further(it requires me to sign up!) it seems to be very effective. The site spans many countries and the singapore site has about 200+ comments ratings which indicates the amount of people who have viewed it. And its not even like its insightful or anything. Just a recounting of situation. Then again, i’m not a teenage girl so i probably am not the wiser about comments validity. Great work P&G!