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So I rejected the offer.

Eventually it came down to dual objectives.

1) To do work that is in-line with future of starting a business. This means that work with regards to business development, strategy, consulting, marketing, or anything that I may be passionate about maybe even advertising

2) To get certifications in marketing.

Yes I could have achieved 1 with the job. But it left little in the way of the second. And like i reasoned, after a year, i would be pretty much in the same place supposing little changed. No certification, no savings, and still in debt. There are much better options i believed.

And, who knows? This might not turn out to be the best option after all but to have considered all round and choosing to stick to my objectives means that THAT in fact is the decision. Anything that came from that could have been a hit or a miss.

Today’s news cast included some nuggets about Freddie and Fannie Mae and how it has affected our stock exchanges and ST index. Yes all the usual. But then, a spokesperson from Fundsupermart starting giving his views on the long-term or short-term outlook and giving encouragement somesort to go into the market. Highly unusual if i may say. Investment advice, to what i remember is not part of the scope of the programme of news. In my opinion, it should stay with Channel newsasia. Why? 1 reason is that alot of the public, some of which do not invest, and worse, some of those who think they know something about investing, watch the news everyday. Leaving the nature of his recommendations aside, which was to look at long-term, albeit taking some risk (what am i saying, there’s always risk) to buy in now, its something which the public can easily comprehend differently from the intended. And besides, there’s so much things to cover in the short period of half an hour, i really don’t think we shud have a problem of filling in the programme schedule.

But then think again, why the sudden inclusion? Could it be a deliberate attempt to salvage the market from panic selling? This could be a propaganda effort to gently manipulate the investors. If so, then i must say they are learning fast.

Research from consumer behaviour journal: Consumers who have a more expansive time-horizon think better of rational approaches to advertisement while those with shorter outlook are swayed more by emotional approaches.